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Cybrix
portfolio · social media

Social Media Marketing Portfolio

A complete social media ecosystem built for brands that want consistent growth.

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Core services
08
Platforms managed
05
Paid campaigns
10
i · what we do
What we do

A complete social media ecosystem

Built for brands that want consistent growth — every layer supports the one above it, all the way up to strategy.

    • 01Social Media Strategy
    • 02Organic Content Strategy
    • 03Trend-Based Content Research
    • 04Community Management
    • 05Content Planning & Scheduling
    • 06Organic Growth Systems
    • 07Monthly Performance Reporting
    • 08Cross-platform Optimization

↑ Each layer builds toward strategy-led growth

ii · platforms
Platforms we manage

Five channels, one voice.

  • 01

    Facebook

  • 02

    Instagram

  • 03

    LinkedIn

  • 04

    TikTok

  • 05

    YouTube

iii · our process
Our process

Social Media Strategy

A customized strategy for each brand that includes:

  1. Step 01

    Audience persona mapping

  2. Step 02

    Competitive and trend analysis

  3. Step 03

    Content pillars and messaging direction

  4. Step 04

    Channel distribution strategy

  5. Step 05

    Posting frequency and timings

  6. Step 06

    Brand voice and tone development

iv · services
Supporting services

Strategy, put to work.

Seven services carry the strategy into day-to-day execution. Pick one to see what’s included.

Service 01 / 07

Organic Content Strategy

Creating content that feels natural, engaging, and platform-ready:

  • Storytelling + educational + value-driven formats
  • Platform-specific content types
  • Campaign-based content planning
  • Visual + copy direction
v · content plan
Content plan preview

Every post, planned.

Monthly content calendar showing structured themes, hooks, and posting frequency tailored for the client's niche.

Monthly content calendar
Monthly content calendar showing structured themes, hooks, and posting frequency tailored for the client's niche.
Tap to enlarge · themes, hooks and posting status per platform
vi · posts & designs
Posts & designs previews

Creative that fits the feed.

A glimpse of visual content crafted to match brand tone, trends, and platform style.

  • Fresh produce — product launch posts — A glimpse of visual content crafted to match brand tone, trends, and platform style.
    Fresh produce — product launch posts
  • Finance & trading education — A glimpse of visual content crafted to match brand tone, trends, and platform style.
    Finance & trading education
  • Study abroad consultancy — A glimpse of visual content crafted to match brand tone, trends, and platform style.
    Study abroad consultancy
  • E-scooter & e-bike retail — A glimpse of visual content crafted to match brand tone, trends, and platform style.
    E-scooter & e-bike retail
  • 04 creative sets

    Brand tone, trends and platform style — designed in.

    Select any set to view it full-size
viii · real results
Real results

Case studies, by the numbers.

Figures appear exactly as reported. Where a metric wasn’t reported, it’s left out. Amounts marked R are shown in the currency of the original ad account.

Showing 10 case studies

  • HealthcareCanada

    Podiatry

    1,926Leads

    Cost per lead
    $8.55 – $23.36
    Total spend
    $34,015.58
    Reach
    1,963,445
    Impressions
    5,418,266
    Link clicks
    467,420
    Podiatry — Canada: Meta Ads Manager report from the Cybrix portfolio.
  • E-commerceCanada

    Skin Care

    3,868Leads

    Cost per lead
    $0.43 – $92.83
    Total spend
    $43,653.57
    Reach
    2,851,734
    Impressions
    5,418,266
    Link clicks
    484,450
    Skin Care — Canada: Meta Ads Manager report from the Cybrix portfolio.
  • HealthcareCanada

    Chiropractic

    890+Leads

    Cost per lead
    $20 – $30 avg
    Total spend
    $38,194.72
    Reach
    302,670
    Impressions
    1,088,381
    Link clicks
    302,670
    Chiropractic — Canada: Meta Ads Manager report from the Cybrix portfolio.
  • Healthcare

    Chiropractic

    114Leads

    Cost per lead
    $19 – $105.91
    Total spend
    $3,723.94
    Reach
    46,370
    Impressions
    125,417
    Link clicks
    11,409
    Chiropractic: Meta Ads Manager report from the Cybrix portfolio.
  • Home servicesCanada

    High-Ticket Renovation & Construction

    195Leads

    Cost per lead
    $41
    Total spend
    $8,043
    Reach
    119,000
    Impressions
    504,000
    Link clicks
    5,232

    Targeted homeowners in Ottawa interested in high-end construction and renovation services.

    High-Ticket Renovation & Construction — Canada: Meta Ads Manager report from the Cybrix portfolio.
  • Home servicesAustralia

    Home Improvement — Renovation

    127Leads

    Cost per lead
    $51.24
    Total spend
    $6,507
    Reach
    65,605
    Impressions
    298,422
    Link clicks
    1,493
    Home Improvement — Renovation — Australia: Meta Ads Manager report from the Cybrix portfolio.
  • Home servicesCanada

    Home Renovation Services

    110Leads

    Cost per lead
    $89
    Total spend
    $9,810
    Reach
    64,483
    Impressions
    267,990
    Link clicks
    1,754
    Home Renovation Services — Canada: Meta Ads Manager report from the Cybrix portfolio.
  • E-commerce

    Marine Books & Nautical Charts

    69Website purchases

    Cost per purchase
    $25.99
    Amount spent
    $1,792.99
    Reach
    28,931
    Impressions
    151,173

    A tricky niche. Reporting period Dec 1, 2024 – Feb 28, 2025.

    Marine Books & Nautical Charts: Meta Ads Manager report from the Cybrix portfolio.

    Figures as shown in the Ads Manager report

  • E-commerce

    Grocery Store

    74.94Average ROAS

    Website purchases
    502
    Cost per purchase
    R11.72
    Amount spent
    R5,885.69
    Purchase value
    R441,073.29
    Reach
    22,226
    Impressions
    226,324

    Reporting period Jun 1 – Jun 30, 2024.

    Grocery Store: Meta Ads Manager report from the Cybrix portfolio.

    Figures as shown in the Ads Manager report

  • E-commerce

    Fashion Branded Apparel

    9.67ROAS

    Purchases
    167
    Cost per purchase
    R185.72
    Amount spent
    R31,014.99
    Purchase value
    R299,470.00
    Reach
    297,966
    Impressions
    1,030,411
    Fashion Branded Apparel: Meta Ads Manager report from the Cybrix portfolio.

    Figures as shown in the Ads Manager report

ix · let’s talk
Ready to grow consistently across social platforms?

Let’s Build Your Social Presence

Let's build a strategy that elevates your brand, strengthens your community, and increases your visibility organically.

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