Fashion Apparel DTC.

9.66× average ROAS

R299,470 in purchase conversion value from R31K spend across six ad sets — 167 purchases at a blended R185 CPA on a purchase-optimized catalogue campaign.

Cybrix · Case Print№ 06 / 06

Client: Fashion Apparel DTC
Vertical: E-commerce · Fashion
Headline: 9.66× average ROAS
Services: Zero to Hero

ledger · verified numbers

The numbers

Straight from Ads Manager.

Total spendR31,014

Conversion valueR299,470

Average ROAS9.66×

Purchases167

Cost per purchaseR185.72

AOVR1,793

ch. i · the work

Challenge

Fashion DTC brand launching a seasonal collection. Needed to scale ROAS on a purchase-optimized campaign without inflating CPA — a common failure mode when you push spend on a hot creative and audience saturation kicks in.

Approach

Purchase-optimized catalogue campaign with six ad sets. Broad + interest-layered targeting to hedge against saturation. High-frequency creative refresh (every 5 days) with hook-first video variants. Aggressive kill rules on ad sets that dropped below a 4× ROAS threshold.

exhibit · dashboard evidence

Campaign audit

Straight from the live account.

Fashion Apparel DTC campaign dashboard — 9.66× average ROAS

colophon · services applied

Services used

The playbooks we ran.

Growth playbook

Zero to Hero

Brand, site, socials and content library — launched end-to-end in weeks.

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