Grocery E-commerce.

74.94× average ROAS

R441,073 in tracked conversion value from R5,885 in ad spend across three catalogue and image ad sets — a purchase-optimized structure that cleared 502 purchases in 30 days.

Cybrix · Case Print№ 03 / 06

Client: Grocery E-commerce
Vertical: E-commerce · Retail
Headline: 74.94× average ROAS
Services: Zero to Hero

ledger · verified numbers

The numbers

Straight from Ads Manager.

Total spendR5,885

Conversion valueR441,073

Average ROAS74.94×

Purchases502

Cost per purchaseR11.72

Reach22,226

ch. i · the work

Challenge

Grocery ecomm brand competing with big-box retailers on delivery convenience. Needed proof that Meta ads could deliver retail-grade ROAS on thin grocery margins — where a bad ROAS number kills the P&L.

Approach

Purchase-optimized catalogue campaigns. Three ad sets — Single Images, Catalogue Sales, Posts Sales. Broad audiences with the pixel doing the targeting work. Purchase optimization event with high-frequency creative refresh (weekly). Prospect + retarget mix tuned to maximize repeat-purchase value.

exhibit · dashboard evidence

Campaign audit

Straight from the live account.

Grocery E-commerce campaign dashboard — 74.94× average ROAS

colophon · services applied

Services used

The playbooks we ran.

Growth playbook

Zero to Hero

Brand, site, socials and content library — launched end-to-end in weeks.

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