WorkSkincare DTC
Beauty · CanadaPaid SocialMetaDTC
Skincare DTC.
3,868 leads on $43K spend
5.4M impressions and 484K link clicks across a seven-campaign paid-social program — driving qualified skincare leads at CPLs from $0.43 to $92 depending on funnel stage.
Cybrix · Case Print№ 01 / 06
- Client
- Skincare DTC
- Vertical
- Beauty · Canada
- Headline
- 3,868 leads on $43K spend
- Services
- Personal Branding, Trust-Building
The numbers
Straight from Ads Manager.
- Total leads3,868
- Total spend$43,653
- Impressions5.4M
- Link clicks484,450
- Blended CPL$11.29
- Reach2.85M
Challenge
Established DTC skincare brand growing organically at a healthy clip. Wanted to accelerate lead-gen for a new product line without cannibalizing existing acquisition — and without inflating blended CPL across the account.
Approach
Seven parallel campaigns across cold, warm, and remarketing audiences. Aggressive creative testing — hook-first video, static comparison ads, UGC testimonials. Dedicated lead-gen landing pages per audience segment so the message-market match stayed tight all the way through the funnel.
Campaign audit
Straight from the live account.
Cybrix · Campaign AuditEx. 01
Skincare DTC
Beauty · Canada3,868 leads on $43K spend
Meta Ads ManagerVerified
More work
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