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Cybrix
case 02 / 06
WorkMeridian Podiatry Network
Healthcare · CanadaPaid SocialHealthcareLocal

Meridian Podiatry Network.

1,926 leads at $8–$23 CPL

16 concurrent campaigns across a podiatry network — toe fungus, heel pain, minimally-invasive surgery — spending $34K to hit nearly 2M in reach and half a million link clicks.

Cybrix · Case Print02 / 06
Client
Meridian Podiatry Network
Vertical
Healthcare · Canada
Headline
1,926 leads at $8–$23 CPL
Services
Healthcare Revenue Engine
ledger · verified numbers
The numbers

Straight from Ads Manager.

  • Total leads1,926
  • Total spend$34,015
  • CPL range$8.55–$23.36
  • Reach1.96M
  • Impressions5.4M
  • Link clicks467,420
ch. i · the work
Challenge

Multi-location podiatry group offering 16 different treatment lines — toe fungus, heel pain, minimally-invasive surgery, plantar warts. Every location competing for the same local search terms. Meta's medical policy kept flagging generic creative.

Approach

16 concurrent hyper-targeted campaigns — one per treatment × location. $20/day daily budgets to force efficiency. Aggressive audience narrowing to only high-intent local prospects. Landing pages tuned per condition (not per location) so patients self-selected into their treatment path.

exhibit · dashboard evidence
Campaign audit

Straight from the live account.

Cybrix · Campaign AuditEx. 01

Meridian Podiatry Network

Healthcare · Canada

1,926 leads at $8–$23 CPL

Meridian Podiatry Network campaign dashboard — 1,926 leads at $8–$23 CPL
Meta Ads ManagerVerified
colophon · services applied