High-Ticket Renovation.
195 qualified leads at $41 CPL
Interest-based paid social targeting Ottawa homeowners for premium construction and renovation — $8,043 spend, 119K reach, a five-ad-set structure with a cold-to-warm audience ladder.
- Client
- High-Ticket Renovation
- Vertical
- Real Estate · Ottawa
- Headline
- 195 qualified leads at $41 CPL
- Services
- Deal Drive, Trust-Building
Straight from Ads Manager.
- Qualified leads195
- Total spend$8,043
- CPL$41
- Reach119,000
- Impressions504,000
- Ad sets5
High-ticket construction firm. Deals worth $50K–$500K each. Traditional lead-gen produced tire-kickers who wanted a $5K bathroom refresh. Needed a system that pre-qualified for budget and intent before the lead hit the sales team's calendar.
Interest-based paid social layered with income + homeowner filters. Five-ad-set audience ladder from cold to warm to remarketing. Long-form landing page with qualification questions built-in — anyone not fitting the budget profile was politely redirected to a lower-tier partner.
Straight from the live account.
High-Ticket Renovation
Real Estate · Ottawa195 qualified leads at $41 CPL
